TWNIC

TWNIC (Taiwan Network Information Center) is the official registry responsible for managing Taiwan’s internet. With a longstanding role in Taiwan's digital ecosystem, they were operating with an outdated logo and design style. Brand navigation was clunky and a inconsistent visual language wasn't painting the company in the reliable, assured, and accommodating light it needed to be.

Research began with conducting a brand audit, finding out where the company is currently positioned and where to take it. Results from this painted a modern, forward-looking and innovative brand that's approachable and tech-focused. Beginning with the logo, the brand system would be rebuilt to encompass these values.

Brand identity, Art direction, Project management, Logo design

The old logo had several complications. Some of those include the use of too many colours, readability issues, and a complex shape. The approach for the new logo was to simplify all that while keeping it distinctive and meaningful. The end result is a spirited orange wordmark that's bold yet approachable. The slanted form speaks to the dynamic nature of the brand. The dot symbol is a centrepiece in the realm of all things internet, so I incorporated this into the 't' - the unusual shape giving the logo an added touch of peculiarity.

The graphic motif works as an extension from the dot in the 't'. The trailing line suggesting movement ties into the brands' ethos of constant development and steadfast progression. From a design perspective, it lends itself well to both static and motion displays, as well as being versatile enough to be paired with photography or on its own. A basic guide was put together to ensure consistency in its usage across different touchpoints.

Trellix

Social media

Entto

Brand identity

Athemaster

Brand identity

Athemaster is a data consultancy that uses the latest in open-source technology to provide clients with tailor-made solutions to their business problems. Emerging from the pandemic with a cooperate identity that has remained unchanged since their establishment eight years ago, they felt the time was right for a brand refresh. The goal was to achieve a more modern look that better spoke to their business offerings of being data-first.

The old logo takes inspiration from the owl of Athena, also known as Minerva, which is seen as a symbol of knowledge and wisdom throughout the Western world. With respect to its legacy and meaning, the approach was to create a simpler and more recognizable logomark that could be seen as an evolution of what came before.

A cool green hue extracted from the old logo was made the primary colour, supported by the introduction of fern green and lime. This palette was put together to evoke a response that is natural, human and professional.

Much like being a data consultant, the choice of typeface had to be smart, formal and approachable. Raleway fit the bill for its elegance and versatility. Its distinctive ligatures and terminals keeps it from getting too lost in the sea of sameness. Working well for both print and web, it equally holds it own be it for headers or body copy.