TWNIC

TWNIC (Taiwan Network Information Center) is the official national internet registry and domain authority in Taiwan. Handling country code top-level domain registry(.tw), IP address allocation, and internet infrastructure is all in a day's work for them. Simply put, they keep Taiwan's internet running securely and reliably.

With a longstanding role in Taiwan's digital ecosystem spanning two decades, their reputation as experts in this space was undeniable. However, this wasn't being fully reflected in their brand voice. Navigation was cumbersome and an inconsistent visual language wasn't painting the company in the reliable light it needed to be.

Brand identity

Art direction

logo design

THE CHALLENGE

In a digital landscape fraught with safety and network concerns, how do we craft a unique identity that repositions TWNIC as the assured body that safeguards the interest of a free and open internet for Taiwan?

Starting from the top

Whether it's in backend programming or the address bar on a browser, dots have long been an obvious but overlooked character in the online space. Drawing on its ubiquity, the idea was to utilise this in the brand's storytelling narrative and position it as a central piece in the visual language. This concept is incorporated into the 't' of the wordmark. The choice of bold orange, lowercase letters, and slanted orientation speaks to the brands desire to be approachable, human and dynamic - consciously avoiding a monolithic category.

Activating domain expansion

Continuing to work off the core concept, the dot was made as the central graphic motif. It has a distinctive movement of only travelling from left to right or vertically but never backwards - tying into the brands' ethos of constant development and steadfast progression. Anchoring the design system around this motif opens up channels of opportunities and ways for the brand to express itself in a sector that is typically restrained.

Entto

Alley Guide

Athemaster

Brand identity

Athemaster is a data consultancy that uses the latest in open-source technology to provide clients with tailor-made solutions to their business problems. Emerging from the pandemic with a cooperate identity that has remained unchanged since their establishment eight years ago, they felt the time was right for a brand refresh. The goal was to achieve a more modern look that better spoke to their business offerings of being data-first.

The old logo takes inspiration from the owl of Athena, also known as Minerva, which is seen as a symbol of knowledge and wisdom throughout the Western world. With respect to its legacy and meaning, the approach was to create a simpler and more recognizable logomark that could be seen as an evolution of what came before.

A cool green hue extracted from the old logo was made the primary colour, supported by the introduction of fern green and lime. This palette was put together to evoke a response that is natural, human and professional.

Much like being a data consultant, the choice of typeface had to be smart, formal and approachable. Raleway fit the bill for its elegance and versatility. Its distinctive ligatures and terminals keeps it from getting too lost in the sea of sameness. Working well for both print and web, it equally holds it own be it for headers or body copy.