Heidrick & Struggles are a leadership consulting firm focusing on C-suite roles training and development. With a slew of documented findings, sharings, opinions pieces and coverages, they were looking for ways to best publish these content pieces that could be engaging but still aligned to the brand.

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With a style guide already in place, the task here was to abide by its parameters while mixing up some of its visual styles. Colours and its usage proportions were adhered to closely to aid brand recognition, while mixing flat and isometric illustrations.