Running a service that collects customer data for businesses, Tealium were looking to publish a series of research findings in the form of reports hosted to their website. Although retaining the Tealium fingerprint was important, they wanted these reports to have a unique look nonetheless.

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A mainstay of Tealium's brand is people-centric images, so keeping them at the forefront would help ensure this tone is maintained. While most of the design choices played by their established rules, some liberties were taken stylistically such as having rounded corners, the use of call-out boxes, and patterned motifs.